Done with you BOFU strategy for in-house content teams

Your team already writes. We point it where the money is.

A senior content strategist joins your team and points their work at what matters most: AEO visibility and revenue.

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Keep your writers and your voice
Know what to write next, and why
Get recommended in AI search

Trusted by marketing teams at

SoundThinking
Teal
CourseStorm
Online Rewards
Intercom
Oomnitza
Conveyor

The Problem

You’re still rewriting what your team ships

The quality isn’t there

Drafts come back generic and miss what your product actually does. It’s not a talent problem. Everyone’s improvising with AI, and nobody gave them guardrails.

AI made you faster, not better

AI promised to speed your team up, and it did. They ship more than ever, but the quality dropped, and you’re the one cleaning it up.

Agencies charge more for the same slop

Traditional agencies bill $10K or more a month, then hand back AI-written drafts your team still has to rewrite. You’re paying premium prices for the problem you already have.

Gather & Build

We help your team build one source of truth

Your team already has the raw material: sales calls, product docs, ICP notes and battle cards. We help them gather it, turn it into artifacts like customer language, positioning and competitor docs, and keep it in one place every writer pulls from.

Q4 content plan SStrategist review

PIECEINTENTSTATUS

– What is a site inspection? Low intent J Idea Not now

1 Fieldwise vs. InspectPro High intent M Idea Drafting In review Approved

– 10 safety tips for summer Low intent J Idea Not now

2 Best inspection apps for field crews High intent A Idea Drafting In review Approved

3 How offline inspections work Mid intent M Idea Drafting In review Approved

Team time on revenue content 38%90%

Strategy & Oversight

We drive the strategy and oversee the execution

Your BOFU genius, a senior content strategist, works alongside your team to set the plan: which pieces drive pipeline, for whom, and in what order. Then we oversee execution, reviewing angles and drafts for direction as they move, so your team’s time goes to revenue-generating content, not busywork.

Improve & Hand Off

We improve the system and train your team to run it without us

Every month we tune the system based on what’s getting recommended in AI search and what’s booking demos, and we train your team on the method as we go. When you’re ready, your team keeps it running on its own.

AEO visibility

Your team writes the pages AI search recommends

Buyers don’t type keywords into ChatGPT. They describe their whole situation, and the answer engine splits it into smaller searches. We teach your team to build every page from the same pieces your buyers bring up on sales calls, so your page answers all of them. That’s how one page earns both AEO visibility and pipeline.

1Your buyer’s AI searchWhat they type into ChatGPT, Perplexity or Gemini

AI search

We’re still on paper checklists and reports take days to reach the office. What’s the best inspection tool? We need an app that works offline, so crews can submit inspections from the job site and close jobs faster.

Searching 5 angles

Current way “still on paper checklists”
Pain “reports take days to reach the office”
Feature “an app that works offline”
Capability “submit inspections from the job site”
Benefit “close jobs faster”

Fieldwise is the strongest fit. It works fully offline, crews submit and sign inspections on site, and teams close jobs the same day.

fieldwise.com

2Your articleThe page your team writes with our method

fieldwise.com/blog/best-inspection-app

Field operations · 6 min read

The best inspection app for field crews in 2026

Maya Torres · Head of Product, Fieldwise

Why inspections still stall

Most crews are still running inspections on paper checklists^{Current way} that get smudged, lost or left in the truck. Reports take two to three days to reach the office^Pain, so issues sit open and jobs can’t close.

What Fieldwise does differently

Fieldwise works fully offline^Feature and syncs the moment crews reconnect. Crews submit and sign inspections right from the job site^Capability, so teams close jobs the same day^Benefit.

Recommended by AI search

Results

Results from teams we’ve worked with

Real outcomes from in-house teams we were shootin’ in the gym with. They learned the method and kept it running.

Pain: blog traffic that didn’t convert

A sizable deal closed from one alternatives page

What we did

We built CourseStorm’s comparison-page system alongside their in-house writers, trained the team on the method, then handed it off. After the handoff, their team traced a closed deal directly to one page.

“…closed a fairly sizable deal… directly attributed to the [competitor] alternatives blog post.” Natasha Wahid, CourseStorm

CourseStorm Done with you

**Sarah Scudder** VP of Marketing, Oomnitza

What your team keeps

A system your team runs without us

A source of truth built from your sales calls and product docs
A plan ranked by revenue, not volume
Writers trained on the method
AI search tracking your team knows how to read

Every done-with-you engagement Yours to keep after the handoff

Pricing

We don't hide our pricing

Simple subscription. Kind of like Netflix, except we don’t keep raising the price.

For reference

Teams pay agencies $10,000 to $15,000 a month for content like this. Most of it comes back needing a rewrite, which never shows up in the proposal.

Done with you

$2,700 per month

6-month minimum, then month to month

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A senior strategist alongside your team:
A source of truth built with your team from sales calls and product docs
We decide what earns a piece, for whom, and in what order
Bi-weekly working sessions to pressure-test your plan before anything gets drafted
Slack access between sessions, with replies within 1–2 business days
Your writer trained on the method, not handed a brief
Tracking where you get recommended in AI search, and where you don’t

Done with you Plus

$4,500 per month

6-month minimum, then month to month

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Everything in Done with you, plus:
Priority Slack, with same-day replies
Coverage for more writers or a second product line
Review across more assets: sales and product enablement and one-pagers your team builds from our templates
Quarterly refresh of your artifacts and competitor research, done by us
A monthly AI visibility and attribution report with your next moves

What we own

Where the money is, what earns a piece and in what order, and whether the angle holds up. We answer the yes or no before the work starts.

What we don’t do

No giant brief handed back with “now you write it.” No monthly quota. No line editing, because your team is learning to hold that bar themselves.

FAQ

Answers to what teams ask most

How is this different from your done-for-you service?

With done-for-you, our team researches, writes and publishes the content for you. With done-with-you, your team does the writing. We lead the strategy, oversee the work and train your team on the method. If you’d rather hand content off completely, see done-for-you.

Who does the writing?

Your team. We don’t ghostwrite on done-with-you. Your writers keep the pen, the voice and the calendar, and we make sure what they write is aimed at pipeline and AI search.

Do you edit our drafts?

Not line by line. We review angles and drafts for direction, so each piece is aimed at the right buyer and the right outcome. Your team holds the bar on the writing, and gets better at it every month.

What does a working session look like?

You bring what you’re working on. Your strategist tells you what’s missing, what matters and what doesn’t, and you leave with a clear yes or no before anything gets drafted. Then you move on to the next piece.

What do we need on our side?

At least one person who writes, access to your sales call recordings and product docs, and an hour or two every other week for working sessions. We’ll help you gather the rest.

What tools do we need?

None. Your team works in the BOFU platform, which we set up with your source of truth. It builds guardrails into the process, so every draft pulls from the same artifacts and stays accurate to your product.

Why not just hire a content strategist?

You can, but a senior hire costs $90K or more a year, takes months to fill, and doesn’t come with a proven method. Done-with-you gives your team a senior strategist and the system from day one, for a fraction of that.

How do you measure success?

We track where you get recommended in AI search and where you don’t, which pages drive demos and pipeline, and how much of your team’s time goes to revenue-generating content. You get the numbers, and the next moves.

How long is the engagement, and what happens after?

Both plans start with a six-month minimum. After that, you can keep working with us month to month, or step down to Self serve and run the platform and the method on your own. Either way, you keep everything we build together: your source of truth, your plan and the method.

Done-with-you BOFU strategy

Stop rewriting. Start trusting what your team ships.

A senior strategist checks your plan, trains your writers on the method and tracks where you get recommended, so every piece your team writes is aimed at pipeline.

Best fit: B2B SaaS · an in-house writer or content team · you want to own the method

Free
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