BOFU MCPfor B2B SaaS teams
Product Marketing Context for your entire company
Load your product from its own repo once. Every AI your team and your agents use reads the same personas, positioning and features, and it updates every time you ship.
- Free
- No credit card
Plugs into
- Claude
- ChatGPT
- Cursor
- HubSpot
- Slack
- Salesforce
How it works
One context graph. Every AI in your company reads it.
Build it from the repo, set the positioning in a chat, then every draft, deck, proposal and agent reply starts from the same facts.
1 · Sync the repo
Your repo is the source of truth.
Run /bofu-sync in Claude Code. It reads your product’s own code and docs and
loads every feature, capability and persona into BOFU, each cited to the file and line it
came from.
2 · The context graph
Your product positioning DNA.
Every pass over the repo adds to it. Features and capabilities form the backbone, personas pair with their pains across it, and every entry cites its code. It’s what each AI reads before it writes.
3 · Set your positioning
Then tell it how you win.
Talk it through like you would with a content strategist: your hit product, who you lose to, what they can’t match. The answer bonds into the graph, so every AI writes from the same positioning.
Your team and your agents
Every answer starts from the buyer, not a blank page.
Someone asks. The AI pulls the contact from your CRM, matches their persona in BOFU, picks the framework, then writes. The same steps for a marketer in Claude as for your support and BDR agents.
You · Marketing asks: “Write a post for Dana Ruiz at Ledgerline on why AI drafts invent features.” The AI looks up Dana Ruiz, Head of Content at Ledgerline, in the CRM; pulls Imports from code, the Content lead persona’s pains and how BOFU compares with Jasper from BOFU; applies the Product-led article framework; and writes the blog post, each line traced to its source.
You · Sales asks: “Build the deck for my call with Marcus Lee at Northpeak. He asked about AI search.” The AI looks up Marcus Lee, VP Marketing at Northpeak, in the CRM; pulls AI search tracking, the Marketing leader persona’s pains and how BOFU compares with Jasper from BOFU; applies the Champion deck framework; and writes the sales deck, each line traced to its source.
You · Sales asks: “Draft the proposal for Priya Shah at Fernwork from today’s call. Lead with the repo sync.” The AI looks up Priya Shah, Co-founder & CEO at Fernwork, in the CRM; pulls Repo sync, the Founder persona’s pains and the previous call note from BOFU; applies the Mutual action plan framework; and writes the proposal, each line traced to its source.
Tom Becker · in Intercom asks: “How do I connect Claude to BOFU?” The AI looks up Tom Becker, Product Marketing Manager at Ledgerline, in the CRM; pulls Connect Claude, the Product marketer persona’s pains and the account note from BOFU; applies the Known-issue reply framework; and writes the support reply, each line traced to its source.
Alicia Gomez · site chat asks: “Can BOFU keep our product screenshots up to date?” The AI looks up Alicia Gomez, Senior Product Marketer at Harborline, in the CRM; pulls Screenshot agent, the Product marketer persona’s pains and how BOFU compares with Jasper from BOFU; applies the Pain-led email framework; and writes the prospect email, each line traced to its source.
Always in sync
Ship a feature once. Every AI knows by the next prompt.
Ship a feature and BOFU retakes its screenshots and adds it to your product DNA. Every AI that reads BOFU over MCP says it on the next prompt, so nobody re-briefs marketing, sales, support or the agents.
Connect
Plug it into the tools you already use.
One endpoint, then a sign-in with your BOFU account. Pick your tool for the steps.
Claude Desktop
Works with Claude Desktop and claude.ai.
- Open Settings → Connectors.
- Click "Add custom connector".
- Paste the endpoint below.
- Click Connect and sign in with your BOFU account.
MCP endpoint
https://staging.api.bofu.ai/mcp ChatGPT
Works with ChatGPT plans that support connectors.
- Open Settings → Connectors.
- Add a custom connector (enable developer mode if the option is hidden).
- Paste the endpoint below.
- Sign in with your BOFU account.
MCP endpoint
https://staging.api.bofu.ai/mcp Claude Code
Works in the terminal and the Claude Code IDE extensions.
- Copy the command below.
- Run it inside your project.
- Approve the sign-in when the browser opens.
One-command install
claude mcp add bofu --transport http https://staging.api.bofu.ai/mcp Cursor
Works in Cursor chat and agent mode.
- Open Cursor Settings → MCP.
- Click "Add new MCP server".
- Paste the endpoint below, save, and sign in when prompted.
MCP endpoint
https://staging.api.bofu.ai/mcp HubSpot
For HubSpot workspaces with an MCP-enabled AI assistant.
- Open your assistant's connector or integration settings.
- Add a custom MCP connector.
- Paste the endpoint below and sign in with your BOFU account.
MCP endpoint
https://staging.api.bofu.ai/mcp Slack
Ask BOFU from Slack through an MCP-enabled assistant, like Claude.
- Add your assistant's Slack app to the workspace.
- Register BOFU as a connector in that assistant.
- Paste the endpoint below, sign in, then mention the assistant in any channel.
MCP endpoint
https://staging.api.bofu.ai/mcp Salesforce
For Salesforce orgs with an MCP-enabled agent platform.
- Open your agent platform's connector settings.
- Add a custom MCP connector.
- Paste the endpoint below and sign in with your BOFU account.
MCP endpoint
https://staging.api.bofu.ai/mcp Plug it in.
Ask from anywhere.
Connect your BOFU knowledge base once — every tool your team works in gets the same grounded answers your published pages ship with.
- Free
- No credit card