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Done for you BOFU content for B2B SaaS

We build inbound content systems that surface in AI search and drive measurable pipeline, not just traffic.

We combine research, strategy and content systems to drive measurable pipeline from AI search, helping your team turn visibility into revenue, not just traffic. All without adding headcount.

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  • Increase content quality
  • Rank & Capture Demand in AI search
  • Convert More Prospects Faster

The Problem

Creating bottom-of-funnel content is hard

You’ve become a full-time editor

AI tools and agencies hand back drafts that sound generic and get your product wrong. You spend your week rewriting instead of leading.

Your team is maxed out

Your team is lean and expected to ship two or three times its size. There’s no room left to build a bottom-of-funnel strategy, let alone run one.

You can’t prove what content is worth

Traffic is slipping, AI prompts can’t be tracked, and leadership keeps asking which content actually drives pipeline.

Deep Dive & Research

We deeply learn your company, audience and product

We collect your internal docs, ICP profiles, battle cards, feature-benefit pairings, and more to create a centralized source of truth. This lets us organize strategy by product line and speak you and your customers’ language from day one.

Pipeline Content

Make your systems intelligent with smart humans and AI agents

Your dedicated strategist maps your positioning, personas, and product fit, ensuring every asset we create speaks directly to buyer pain points. We start from the bottom with high buyer-intent search terms, making your product the clear best-fit solution from the first touchpoint.

Scale & Execute

Then we scale your BOFU engine, without sacrificing quality

With our team and AI trained on your product and strategy locked in, we expand your bottom-of-funnel campaign. Our team handles the heavy lifting so yours doesn’t have to. Delivering consistent, high-quality content that drives results without draining your team’s time and bandwidth.

AEO visibility

We write the pages AI search recommends

Buyers don’t type keywords into ChatGPT. They describe their whole situation, and the answer engine splits it into smaller searches. We build every page from the same pieces your buyers bring up on sales calls, so your page answers all of them. That’s how one page earns both AEO visibility and pipeline.

Testimonials

What marketers think about our done-for-you service

Hear directly from lean marketing teams who achieved faster content shipping, higher conversion rates, and product-accurate content.

Pain: no repeatable system

Ranking in ChatGPT and Perplexity within about three months

“If you’re serious about bottom-of-funnel content, Lashay is the person to work with. Within about three months, we were ranking in both Perplexity and ChatGPT for high-intent searches directly related to our platform. Beyond the quick wins, she built a clear, productized framework that gave our team a repeatable system for generating these results consistently, not just a one-time lift.”
Sarah Scudder VP of Marketing, Oomnitza
Pain: content that wasn’t converting

#1 on Google in 22 hours

“In less than 24 hours (22 to be exact), one piece of BOFU content using your frameworks hit the number 1 spot on Google. … Less than one week out from a refresh using your frameworks, the conversion rate for another piece increased to 20%.”
Kayte Grady Senior lead copywriter, Teal
Pain: zero visibility in AI search

All our inbound leads find us through search and LLMs

“Before BOFU, we had zero visibility in AI search, and even standard Google queries were lackluster at best. Now, all our inbound leads report finding us through web search and LLMs. … Working with Lashay’s team is a high-ROI decision for any marketer looking to impress their C-level.”
Jason Etter VP of Growth, WorkProud
Pain: not enough high-quality leads

A dramatic jump in high-quality leads

“She’s provided my organization with invaluable content strategy guided by all of her extensive research on how to effectively generate leads using bottom-of-the-funnel frameworks. With her guidance, we’ve been able to produce content that has dramatically increased our number of high-quality leads across a number of our product verticals.”
Jacqueline Berkman Senior Content Manager, SoundThinking

Pricing

We don't hide our pricing

Simple subscription. Kind of like Netflix, except we don’t keep raising the price.

We onboard just 5 companies per quarter. Onboarding is white-glove: your strategist learns your product, positioning and buyers hands-on before a single page is written. That takes real time, so we cap it.

Start with the free assessment

Aligned

$8,000 per month

3-month minimum engagement

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  • Dedicated senior content strategist
  • Existing content audit
  • 10 BOFU articles per month: comparisons, alternatives, integrations
  • Fully managed, end-to-end publishing
  • Async support between calls
  • Monthly 60-minute strategy call

Elevated

$10,000 per month

3-month minimum engagement

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  • Everything in Aligned, plus:
  • 12 articles per month
  • Middle-of-funnel content: how-tos and playbooks

Illuminated

$13,000 per month

3-month minimum engagement

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  • Everything in Elevated, plus:
  • Sales enablement content: battle cards and one-pagers
  • Bi-weekly strategy calls instead of monthly

FAQ

Answers to what teams ask most

How is this different from working with a standard SEO agency?

Most agencies are built to sign as many accounts as possible, then hand the work to junior writers. We do the opposite. We take a limited number of clients, and a senior content strategist works on your account from day one.

How do you make sure every page is accurate?

Every page starts from a knowledge base built from your product, positioning and customer research. Your strategist edits every draft, and each claim goes through multiple rounds of fact-checking, with our team and yours, before anything is published.

Are there humans working on my account?

Not only are there humans on your account, but some of the best at content strategy we know. AI helps with acceleration but the power lies in the brain who’s putting the strategy together. We use AI to help with execution speed vs doing the work for us.

How do engagements typically work?

We start by building a knowledge base around your product, so our strategists and our AI have full context on your industry, product and customers. From there, your strategist builds a content strategy focused on high-intent topics, so content drives pipeline, not just traffic.

How long are your engagements?

There’s a three-month minimum. That gives us enough time to see what’s working and keep improving it, without locking you in longer than you want.

Do you explore competitor products too?

Yes. We research your top competitors the same way we learn your product, so your comparison and alternatives pages are accurate and you control the narrative.

Done-for-you BOFU content

Hand it off. Get pages that sell.

A senior strategist and our team research, write, edit and publish your bottom-of-funnel content, so buyers and answer engines choose you, and your team gets its week back.

Best fit: B2B SaaS · a content team of 1–5 · you need pipeline, not just traffic

  • Free
  • No credit card
  1. Type your domain and answer twenty one-tap questions while we read your site
  2. Get your assessment: your website and your process, scored
  3. Book a discovery call when a plan fits

No sales pitch. Just 5 new clients each quarter.