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Bottom-of-funnel content that AI search recommends.

Six chapters on the exact frameworks we use to rank in Google and get cited by ChatGPT, Perplexity and Gemini. Free to download.

Stop Guessing. Start Ranking.

This isn't just theory. It's the exact framework we use to drive revenue for our clients through AI search.

01

The LLM-Ready Content Framework

A modular structure that helps AI models parse, understand, and cite your product as the best solution.

02

Reverse-Engineering AI/LMM Search

How to audit current AI results to find the data voids your content can fill immediately.

03

Product-Led Intent Mapping

Identifying the specific high-buy-intent queries where AI citations drive the most revenue.

04

Content Strategy Architecture

Learn the different ways to lay out your content strategy that ensures you're properly segmenting your audience.

05

Framework Based Prompting

Understand my methodology on framework based prompting and how I use it to consistently have BOFU articles referenced across LLM's.

06

AI Citations and Brand Mentions

See how to go about getting cited by LLM's and getting brand mentions from other websites AI may be pulling from.

Meet The Author The Authority on BOFU › Meet The Author ›

Meet Lashay Lewis

Founder of BOFU & a B2B Content Strategist

Most content strategies are still built for a version of Google that doesn’t exist anymore. Lashay Lewis has spent the last four years building for the one that does: bottom-of-funnel content that B2B SaaS buyers find right before they choose a tool.

She’s done it for teams at Teal, Oomnitza, SoundThinking and CourseStorm, from a page that hit #1 on Google in 22 hours to rankings in ChatGPT and Perplexity within three months. One BOFU article alone drove $140,000 in closed deals.

This playbook is the same system she runs for clients, turned into a practical, no-fluff guide to building a BOFU engine that keeps working as search changes.

Lashay Lewis
  • 4y+

    Specialized Experience

  • Top 1%

    Content Strategy Voice

  • 50+

    companies helped