Build Your BOFU Engine Workshop
Build Your BOFU Engine Workshop
Creating bottom-of-funnel content that ranks in AI search
Creating bottom-of-funnel content that ranks in AI search
Coming soon
12:00 PM - 2:00 PM EST
Zoom
60+ marketers have taken this workshop
About this event
About this event
In case you don't know or haven't heard already. BOFU is the way into AI search.
For the first time, I'm publicly sharing the playbook we've been running for our clients to help them rank in AI search.
In this hands-on workshop, you'll learn exactly how to build BOFU content that doesn't just rank in traditional search, but shows up across multiple LLM's.
In case you don't know or haven't heard already. BOFU is the way into AI search.
For the first time, I'm publicly sharing the playbook we've been running for our clients to help them rank in AI search.
In this hands-on workshop, you'll learn exactly how to build BOFU content that doesn't just rank in traditional search, but shows up across multiple LLM's.
Here's what you'll get
Here's what you'll get
Customer and product research prompts
Keyword research prompts
Workshop recording
Competitor intelligence prompts
BOFU content prompts and framework breakdowns
Who is this for?
In-house marketers on small teams
People who want to learn how to use BOFU to rank in AI search
hose pressed on time and resources looking to skip the LinkedIn hype
Anyone wanting to learn from a practitioner doing the work
Ready to rank?
Don't miss out on the playbook that's changing AI search.
Testimonials
Here's what marketers are saying about the workshop
Hear directly from lean marketing teams who achieved faster content shipping, higher conversion rates, and guaranteed product accuracy.
10/10! Thank you for taking the time to share such detailed steps and explanations to help ensure our content appears in LLMs. I'm looking forward to more sessions on this topic! Your passion for what you do really shines through! Now it's time to put it into action
Grace Saballos
Growth Marketing, Bates Group
2025 isn’t over yet, but I’m ready to call this my biggest marketing learning of the year. I’m already putting some of these tools to work inside my S&P 500 content team
Ed Peterson
VP of Content, Corpay
So glad I took the time to really walk through this workshop live with you! Hearing the abundance of knowledge you shared first hand and seeing how you applied the processes and prompts. I'm excited to plug this into our content flow and refine how we are showing up in results.
Paige Hewlett
Director of Growth, Mobius
Loved it, need to rewatch and try it all to see if I can master your wise teachings Lashay!!
Mandy McIntyre
Director of Content Consultant
Thank you so much Lashay! This was one of the best workshops I've attended. It was full of clear examples and real applications! Loved seeing your process in action and learned so much duringthe 2-hour live session!
Giannina Fumagalli
Growth Marketing, Vircom
Thank you Lashay! This was a great workshop. You made it make sense!
Henry, Arthur
Content Strategist, Analytics8
10/10! Thank you for taking the time to share such detailed steps and explanations to help ensure our content appears in LLMs. I'm looking forward to more sessions on this topic! Your passion for what you do really shines through! Now it's time to put it into action
Grace Saballos
Growth Marketing, Bates Group
Thank you so much Lashay! This was one of the best workshops I've attended. It was full of clear examples and real applications! Loved seeing your process in action and learned so much duringthe 2-hour live session!
Giannina Fumagalli
Growth Marketing, Vircom
Loved it, need to rewatch and try it all to see if I can master your wise teachings Lashay!!
Mandy McIntyre
Director of Content Consultant
So glad I took the time to really walk through this workshop live with you! Hearing the abundance of knowledge you shared first hand and seeing how you applied the processes and prompts. I'm excited to plug this into our content flow and refine how we are showing up in results.
Paige Hewlett
Director of Growth, Mobius
2025 isn’t over yet, but I’m ready to call this my biggest marketing learning of the year. I’m already putting some of these tools to work inside my S&P 500 content team
Ed Peterson
VP of Content, Corpay
Thank you Lashay! This was a great workshop. You made it make sense!
Henry, Arthur
Content Strategist, Analytics8
10/10! Thank you for taking the time to share such detailed steps and explanations to help ensure our content appears in LLMs. I'm looking forward to more sessions on this topic! Your passion for what you do really shines through! Now it's time to put it into action
Grace Saballos
Growth Marketing, Bates Group
So glad I took the time to really walk through this workshop live with you! Hearing the abundance of knowledge you shared first hand and seeing how you applied the processes and prompts. I'm excited to plug this into our content flow and refine how we are showing up in results.
Paige Hewlett
Director of Growth, Mobius
Thank you so much Lashay! This was one of the best workshops I've attended. It was full of clear examples and real applications! Loved seeing your process in action and learned so much duringthe 2-hour live session!
Giannina Fumagalli
Growth Marketing, Vircom
2025 isn’t over yet, but I’m ready to call this my biggest marketing learning of the year. I’m already putting some of these tools to work inside my S&P 500 content team
Ed Peterson
VP of Content, Corpay
Loved it, need to rewatch and try it all to see if I can master your wise teachings Lashay!!
Mandy McIntyre
Director of Content Consultant
Thank you Lashay! This was a great workshop. You made it make sense!
Henry, Arthur
Content Strategist, Analytics8