BUILD YOUR
BOFU ENGINE
BUILD YOUR
BOFU ENGINE
The only playbook you need to create bottom-of-funnel content that dominates traditional search and ranks in AI models.
The only playbook you need to create bottom-of-funnel content that dominates traditional search and ranks in AI models.
Stop Guessing. Start Ranking.
This isn't just theory. It's the exact framework we use to drive revenue for our clients through AI search.
Meet Lashay Lewis
Meet Lashay Lewis
Founder of BOFU.ai & a B2B Content Strategist
Most content strategies are built for a version of Google that doesn't exist anymore. Lashay Lewis has spent the last 4 years helping B2B SaaS companies navigate the shifting search landscape.
She didn't just stumble upon these insights. After analyzing hundreds of SERPs and experimenting with LLM outputs, she reverse-engineered exactly how AI models like ChatGPT and Gemini choose their answers.
This playbook is the distillation of that research—a practical, no-fluff guide to building the BOFU Engine that powers sustainable growth.
Founder of BOFU.ai & a B2B Content Strategist
Most content strategies are built for a version of Google that doesn't exist anymore. Lashay Lewis has spent the last 4 years helping B2B SaaS companies navigate the shifting search landscape.
She didn't just stumble upon these insights. After analyzing hundreds of SERPs and experimenting with LLM outputs, she reverse-engineered exactly how AI models like ChatGPT and Gemini choose their answers.
This playbook is the distillation of that research—a practical, no-fluff guide to building the BOFU Engine that powers sustainable growth.
4y+
4y+
Specialized Experience
Top 1%
Top 1%
Content Strategy Voice
50+
50+
companies helped
