We build inbound content systems that surface in AI search and drive measurable pipeline, not just traffic.

We build inbound content systems that surface in AI search and drive measurable pipeline, not just traffic.

We combine research, strategy and content systems to drive measurable pipeline from AI search, helping your team turn visibility into revenue, not just traffic. All without adding headcount.

Increase content quality

Rank & Capture Demand in AI search

Convert More Prospects Faster

The Problem

Creating bottom-of-funnel content is hard

No PMM, product data is locked, and time is scarce.

Limited Internal Resources

Your team is small, stretched on time and limited on resources. You don't have the time or capability to create or execute a BOFU strategy.

SEO agencies not delivering

You've tried working with agencies but you find yourself having to edit a lot of their work and they don't show you how their content is attributed to revenue.

Lack of Repeatable Inbound Engine

You've seen some success from organic content but you're not sure how to replicate it or you want to double down on what's working.

Content Gaps

You have plenty of top-of-funnel content and it drives traffic but you don't have much bottom-of-funnel content that can drive inbound leads.

Limited Internal Resources

Your team is small, stretched on time and limited on resources. You don't have the time or capability to create or execute a BOFU strategy.

Lack of Repeatable Inbound Engine

You've seen some success from organic content but you're not sure how to replicate it or you want to double down on what's working.

SEO agencies not delivering

You've tried working with agencies but you find yourself having to edit a lot of their work and they don't show you how their content is attributed to revenue.

Content Gaps

You have plenty of top-of-funnel content and it drives traffic but you don't have much bottom-of-funnel content that can drive inbound leads.

Testimonials

What marketers think about our done-for-you service

Hear directly from lean marketing teams who achieved faster content shipping, higher conversion rates, and guaranteed product accuracy.

In less than 24 hours (22 to be exact), one piece of BOFU content using your frameworks hit the number 1 spot on Google. Inless than 5 days, another piece was featured in Google Snippets and ranked #1. Less than one week out from a refresh using your frameworks, the conversion rate for another piece increased to 20%. BOFU isn't magic; it still takes work, but with your direction and frameworks, it's straightforward, beyond effective, and, dare i say a little fun.

Kayte Grady

Senior lead copywriter, Teal

If you’re serious about bottom-of-funnel content, Lashay is the person to work with. Within about three months, we were ranking in both Perplexity and ChatGPT for high-intent searches directly related to our platform. Beyond the quick wins, she built a clear, productized framework that gave our team a repeatable system for generating these results consistently, not just a one-time lift.

Sarah Scudder

VP of Marketing, Oomnitza

I've been working with Lashay for 6+ months now and she's provided my organization with invaluable content strategy guided by all of her extensive research on how to effectively generate leads using bottom-of-the-funnel frameworks. With her guidance, we've been able to produce content that has dramatically increased our number of high-quality leads across a number of our product verticals. In addition to her extensive industry knowledge, Lashay has a positive can-do attitude, a calm and friendly demeanor, and a great sense of humor. She's terrific to work with and I recommend her highly!

Jacqueline Berkman

Senior Content Manager, SoundThinking

Before BOFU.ai, we had zero visibility in AI search -and even standard Google queries were lackluster at best. Now, all our inbound leads report finding us through web search and LLMs. It’s even educated our current clients on the full breadth of our services. Working with Lashay’s team is a high-ROI decision for any marketer looking to impress their C-level.

Jason Etter

VP of Growth, WorkProud

In less than 24 hours (22 to be exact), one piece of BOFU content using your frameworks hit the number 1 spot on Google. Inless than 5 days, another piece was featured in Google Snippets and ranked #1. Less than one week out from a refresh using your frameworks, the conversion rate for another piece increased to 20%. BOFU isn't magic; it still takes work, but with your direction and frameworks, it's straightforward, beyond effective, and, dare i say a little fun.

Kayte Grady

Senior lead copywriter, Teal

I've been working with Lashay for 6+ months now and she's provided my organization with invaluable content strategy guided by all of her extensive research on how to effectively generate leads using bottom-of-the-funnel frameworks. With her guidance, we've been able to produce content that has dramatically increased our number of high-quality leads across a number of our product verticals. In addition to her extensive industry knowledge, Lashay has a positive can-do attitude, a calm and friendly demeanor, and a great sense of humor. She's terrific to work with and I recommend her highly!

Jacqueline Berkman

Senior Content Manager, SoundThinking

Before BOFU.ai, we had zero visibility in AI search -and even standard Google queries were lackluster at best. Now, all our inbound leads report finding us through web search and LLMs. It’s even educated our current clients on the full breadth of our services. Working with Lashay’s team is a high-ROI decision for any marketer looking to impress their C-level.

Jason Etter

VP of Growth, WorkProud

If you’re serious about bottom-of-funnel content, Lashay is the person to work with. Within about three months, we were ranking in both Perplexity and ChatGPT for high-intent searches directly related to our platform. Beyond the quick wins, she built a clear, productized framework that gave our team a repeatable system for generating these results consistently, not just a one-time lift.

Sarah Scudder

VP of Marketing, Oomnitza

In less than 24 hours (22 to be exact), one piece of BOFU content using your frameworks hit the number 1 spot on Google. Inless than 5 days, another piece was featured in Google Snippets and ranked #1. Less than one week out from a refresh using your frameworks, the conversion rate for another piece increased to 20%. BOFU isn't magic; it still takes work, but with your direction and frameworks, it's straightforward, beyond effective, and, dare i say a little fun.

Kayte Grady

Senior lead copywriter, Teal

Before BOFU.ai, we had zero visibility in AI search -and even standard Google queries were lackluster at best. Now, all our inbound leads report finding us through web search and LLMs. It’s even educated our current clients on the full breadth of our services. Working with Lashay’s team is a high-ROI decision for any marketer looking to impress their C-level.

Jason Etter

VP of Growth, WorkProud

I've been working with Lashay for 6+ months now and she's provided my organization with invaluable content strategy guided by all of her extensive research on how to effectively generate leads using bottom-of-the-funnel frameworks. With her guidance, we've been able to produce content that has dramatically increased our number of high-quality leads across a number of our product verticals. In addition to her extensive industry knowledge, Lashay has a positive can-do attitude, a calm and friendly demeanor, and a great sense of humor. She's terrific to work with and I recommend her highly!

Jacqueline Berkman

Senior Content Manager, SoundThinking

If you’re serious about bottom-of-funnel content, Lashay is the person to work with. Within about three months, we were ranking in both Perplexity and ChatGPT for high-intent searches directly related to our platform. Beyond the quick wins, she built a clear, productized framework that gave our team a repeatable system for generating these results consistently, not just a one-time lift.

Sarah Scudder

VP of Marketing, Oomnitza

Pricing

We don't hide our pricing

Simple subscription

Powered-On

$7,997

$7,997

$7,997

3-month minimum engagement

Existing content audit

Fully managed end-to-end publishing

Dedicated content strategist

BOFU content systems

10 articles per month

Async support between calls

1 x 60 - min Zoom meeting per month

Charged-up

$12,997

per month

3-month minimum engagement

Everything in Starter, plus:

Existing content audit

Fully managed end-to-end publishing

Dedicated content strategist

BOFU and MOFU content systems

15 articles per month

Async support between calls

1 x 60 - min Zoom meeting per month

Plugged-in

$15,997

$15,997

$15,997

3-month minimum engagement

Existing content audit

Fully managed end-to-end publishing

BOFU, MOFU & Email content systems

15 articles per month

Async support between calls

Bi-weekly strategy calls

FAQ

Answers to What Teams Ask Most

How is this different from working with a standard SEO agency?

With standard SEO agencies, typically their number one goal is to close as many accounts as possible. As a result of this being their main goal, they tend to neglect client accounts and hand them off to juniors who aren't seasoned enough to handle the nuance of an account like yours. At BOFU, you'll have seasoned content strategists working on your account from day one. Our goal is not to close as many accounts as possible, it's actually the opposite. Our goal is to take a limited number of clients so we can focus on getting the best results we can for YOU.

How accurate is the AI-generated content?

We have a productized process that pulls directly from your product knowledge and extracts key information we'll need to create and scale your BOFU output. The content goes through ,ultiple layers of fact-checking, internally and externally to make sure each piece of content is factual

Are there humans working on my account?

Not only are there humans on your account, but some of the best at content strategy we know. AI helps with acceleration but the power lies in the brain who’s putting the strategy together. We use AI to help with execution speed vs doing the work for us.

How do engagements typically work?

The first thing we do when you engage with us is start building a knowledge base around your product, so that we (and AI) has context on your industry, product and customers. From there our strategists will create your content strategy with a focus on high-intent terms to prioritize pipeline generation over just traffic.

How long are your engagements?

We have a six-month minimum engagement commitment. The reason is so we have enough time to get data on what’s working and continuously iterate. 6-months is short enough where you’re not locked in for a longer period of time if you don’t want to be, but long enough to extract a lot of value from the service.

Do you explore competitor products too?

Yes. You can add competitor URLs to your knowledge base, and our AI will explore them the same way it explores your product. This powers accurate competitor comparison content and helps you control the narrative.

Your product deserves content that sells

Start positioning your product to surface in LLMs

Work with a team of experts to build content systems that prioritize quality over quantity.