The BOFU Calculator
Model your marketing economics backwards. Determine how much traffic you need based on your revenue goals, close rates, and acquisition costs.
01
Phase One
Lead to Close
02
Phase One
Trial to Paying
03
Phase One
CAC Based Model
Lead to Close - 1 Year Payback
$
%
$
Average annual value of Lead: $400
Leads per month needed: 20
| Conversion Rate | Traffic Needed |
|---|---|
| 0.1% | 20,000 |
| 0.25% | 8,000 |
| 0.5% | 4,000 |
| 0.75% | 2,667 |
| 1% | 2,000 |
| 1.25% | 1,600 |
| 1.5% | 1,333 |