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Hands-on consulting with our AEO strategists

Product‑led Content that Drives Revenue

Our AEO strategists write the comparisons, alternatives and how-tos buyers read right before they choose, from what your product actually does. Every post comes with revenue attribution.

  • Free
  • No credit card
Article One article on soundthinking.com Written with BOFU’s AEO strategists
$140,400

closed-won revenue for SoundThinking from this one post

Verified in HubSpot Salesforce

  • $146K pipeline from AI search · Oomnitza
  • Conversion rose from 6.94% to 30% conversion in 60 days · Teal

Trusted by marketing teams at

  • SoundThinking
  • Teal
  • CourseStorm
  • Online Rewards
  • Intercom
  • Oomnitza
  • Conveyor
Included Product Marketing MCP: your product's context in Claude ChatGPT Cursor See how it works

The problem

You know there’s a revenue gap in your content strategy.

If these sound familiar, you have what we call “The BOFU Gap”: a break in your content architecture that costs you more than AEO visibility. It costs revenue.

  1. 01
    The quality isn’t there Drafts come back generic because your writers and AI tools don’t have the product context. So you end up rewriting them yourself.
  2. 02
    No one senior owns the strategy Your team is lean and stretched. Hiring a senior content lead takes months, and the applications are full of AI slop.
  3. 03
    You can’t prove it’s working You can report traffic, but not which pages show up in AI search or drive pipeline. So content is the first budget to get questioned.

The fix

The bottom of the funnel is where buyers decide.

It’s also exactly what answer engines reward. Fill the gap and you win the buyer and the answer.

  • Buyers decide here Comparison, alternatives and integration pages are what they read right before they pick.
  • Answer engines love it ChatGPT, Perplexity and AI Overviews cite decision-stage pages when buyers ask which tool to choose.

How we work

We fix all three. You choose who writes.

You get the same strategist and the same method either way. The only difference is whether your team writes the pages or we do.

  1. Our team builds your source of truth

    We consolidate your most important product information, like personas, product capabilities and sales call insights, so every page has your customer insights baked in.

  2. A senior strategist owns the strategy

    They plan, brief and review every page with you, so there’s no new hire and no more guessing about what to write next.

  3. We track it all the way to pipeline

    We track where your pages show up in AI search and tie them back to signups and deals in your CRM, so you can see what’s actually driving revenue.

Done with you Your team writes. We lead. From $2,700 a month See done with you Done for you We write. You approve. From $8K a month See done for you

Start with either one, and switch as your team changes.

(S)ales (E)nablement (O)ptimization

Bottom-of-funnel content, built from your product truth

BOFU learns your product the way your best product marketer does: every persona, every use case, every capability. Then we write those details into every content piece, right where a buyer needs them to decide, and where AI search looks before it recommends you.

AI visibility

Get recommended where buyers ask.

Buyers are now using answer engines to shortlist vendors. They ask an AI which is the best tool for their use case, and it answers with a shortlist. We build the pages those answers come from, then track where you show up.

One page, every engine: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Copilot.

See where you show up

Proof

That you’re in good hands.

Senior people and a proven method, in the words of the marketers who’ve watched it work up close.

Lashay is one of those rare people who really get it. She’s not trying to solve for simply more content — she’s solving for revenue.
Talya Heller Product Marketing Advisor
“Lashay is one of the best BOFU strategists I’ve met. She’s doing things with BOFU content that I haven’t seen anywhere.”
Chima Mmeje Senior Content Manager, Moz
“Content and SEO is all about systems. And Lashay is one of the top system builders for bottom-funnel content.”
Josh Spilker Content & SEO, AirOps

Free resources

Not ready yet? Start with the free stuff.

Dive into the BOFU universe and learn our methodology, so you can start building pages buyers actually choose.

Build Your BOFU Engine

The full framework for bottom-of-funnel content that wins in AI search, from decision-stage keywords to page structure.

Get the playbook

The BOFU assessment

Score your content mix in a few minutes and see exactly where your bottom-of-funnel gaps are.

Get your assessment

Growth ROI calculator

Estimate what decision-stage content could add to your pipeline before you invest in it.

Run the numbers

The BOFU assessment

Get your free
BOFU assessment.

Enter your website and email. The free BOFU assessment grades your content mix, shows which decision-stage pages you’re missing, checks whether AI search recommends you or your competitors, and tells you what to fix first.

  • Free
  • Scored against the BOFU framework

Or grab the free playbook