Build content systems that turn AI visibility into attributable pipeline
Build content systems that turn AI visibility into attributable pipeline
We help marketing teams design decision-stage content systems that capture high-intent buyers, accelerate pipeline, and help you win in AI search.
The Problem
You know there's a revenue gap in your content strategy, but you're not sure how to fill it.
Your team has knowledge gaps
Your marketers focus on technical SEO but struggle to build a strong BOFU strategy for AI search.
You have limited time and resources
Your lean marketing team juggles content, demand gen, and PMM—yet no one owns BOFU.
You’re lacking BOFU content
You have lots of top-funnel content, but BOFU pages built for Google don't show up in AI search
Our Solution
We give you the methodology to understand. And the tools to execute.
Learn
Build
Scale
Learn the methodology
Understand how and why BOFU content plays a role in AI search and how to start creating it.
Learn
Build
Scale
Learn the methodology
Understand how and why BOFU content plays a role in AI search and how to start creating it.
Testimonials
What marketers are saying
about BOFU
Hear directly from lean marketing teams who achieved faster content shipping, higher conversion rates, and guaranteed product accuracy.
Lashay is one of those rare people who really get it. She’s not trying to solve for simply more content, she’s getting teams unstuck on finding alignment. Assets and strategy are two sides of the same coin, and that’s how she’s approaching it, making sure everyone who works with her gets the most value possible.
Talya Heller
Product Marketing Advisor
Lashay is one of the best BOFU strategists I've met. She's doing things with BOFU content that I haven't seen elsewhere. If you want to generate more leads and sales with your content, hire Lashay because she's the real deal.
Chima Mmeje
Senior Content Manager, MOZ
Now, content and SEO is all about systems. And Lashay is one of the top system builders for bottom funnel content that gets results.
Josh, Spilker
Content & SEO, AirOps
If you’re looking for someone who can help you build exceptional bottom-of-funnel content, Lashay is the person. What I most appreciate about her is her ability to synthesize complex information into clear, thoughtful frameworks that can be applied and extended across different types of companies (especially in the age of AEO). She also brings a holistic understanding of marketing, and deeply understands how strong positioning and messaging form the foundation for truly high-quality content. I highly recommend her, without hesitation.
Yi Lin Pei
Product Marketing Advisor
I’ve had the pleasure of seeing Lashay speak at Exit Five’s inaugural DRIVE conference in 2024 and spending time with her there. She just flat out gets bottom-of-funnel content. She knows how to prioritize the stuff that actually converts, drives pipeline, and influences deals. On top of that, she’s a pleasure to work with and learn from — smart, welcoming, and sharp as they come
Jeff Porter
Marketing, EventPipe
Before BOFU.AI, the product team bottleneck paralyzed our content strategy. Now, we ship verified comparison pages and feature guides in hours, not weeks. It's like hiring three new full-time conversion content writers.
Henry, Arthur
VP of Marketing, NexusFlow
Lashay is one of those rare people who really get it. She’s not trying to solve for simply more content, she’s getting teams unstuck on finding alignment. Assets and strategy are two sides of the same coin, and that’s how she’s approaching it, making sure everyone who works with her gets the most value possible.
Talya Heller
Product Marketing Advisor
I’ve had the pleasure of seeing Lashay speak at Exit Five’s inaugural DRIVE conference in 2024 and spending time with her there. She just flat out gets bottom-of-funnel content. She knows how to prioritize the stuff that actually converts, drives pipeline, and influences deals. On top of that, she’s a pleasure to work with and learn from — smart, welcoming, and sharp as they come
Jeff Porter
Marketing, EventPipe
If you’re looking for someone who can help you build exceptional bottom-of-funnel content, Lashay is the person. What I most appreciate about her is her ability to synthesize complex information into clear, thoughtful frameworks that can be applied and extended across different types of companies (especially in the age of AEO). She also brings a holistic understanding of marketing, and deeply understands how strong positioning and messaging form the foundation for truly high-quality content. I highly recommend her, without hesitation.
Yi Lin Pei
Product Marketing Advisor
Now, content and SEO is all about systems. And Lashay is one of the top system builders for bottom funnel content that gets results.
Josh, Spilker
Content & SEO, AirOps
Lashay is one of the best BOFU strategists I've met. She's doing things with BOFU content that I haven't seen elsewhere. If you want to generate more leads and sales with your content, hire Lashay because she's the real deal.
Chima Mmeje
Senior Content Manager, MOZ
Before BOFU.AI, the product team bottleneck paralyzed our content strategy. Now, we ship verified comparison pages and feature guides in hours, not weeks. It's like hiring three new full-time conversion content writers.
Henry, Arthur
VP of Marketing, NexusFlow
Lashay is one of those rare people who really get it. She’s not trying to solve for simply more content, she’s getting teams unstuck on finding alignment. Assets and strategy are two sides of the same coin, and that’s how she’s approaching it, making sure everyone who works with her gets the most value possible.
Talya Heller
Product Marketing Advisor
Now, content and SEO is all about systems. And Lashay is one of the top system builders for bottom funnel content that gets results.
Josh, Spilker
Content & SEO, AirOps
I’ve had the pleasure of seeing Lashay speak at Exit Five’s inaugural DRIVE conference in 2024 and spending time with her there. She just flat out gets bottom-of-funnel content. She knows how to prioritize the stuff that actually converts, drives pipeline, and influences deals. On top of that, she’s a pleasure to work with and learn from — smart, welcoming, and sharp as they come
Jeff Porter
Marketing, EventPipe
Lashay is one of the best BOFU strategists I've met. She's doing things with BOFU content that I haven't seen elsewhere. If you want to generate more leads and sales with your content, hire Lashay because she's the real deal.
Chima Mmeje
Senior Content Manager, MOZ
If you’re looking for someone who can help you build exceptional bottom-of-funnel content, Lashay is the person. What I most appreciate about her is her ability to synthesize complex information into clear, thoughtful frameworks that can be applied and extended across different types of companies (especially in the age of AEO). She also brings a holistic understanding of marketing, and deeply understands how strong positioning and messaging form the foundation for truly high-quality content. I highly recommend her, without hesitation.
Yi Lin Pei
Product Marketing Advisor
Before BOFU.AI, the product team bottleneck paralyzed our content strategy. Now, we ship verified comparison pages and feature guides in hours, not weeks. It's like hiring three new full-time conversion content writers.
Henry, Arthur
VP of Marketing, NexusFlow
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Our gift for you
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Join thousands of SaaS marketers who receive weekly BOFU insights, actionable frameworks, and get our BOFU playbook.